Having worked at agencies, in-house and as a consultant, Korede has extensive experience across the spectrum of branding and communications. Her career has taken her from executive communications and thought leadership to media relations and campaign strategy. Above all, she is most energized by supporting organizations or individuals in identifying and amplifying a compelling brand story. In the past, this has looked like pitching stories on the need for accessible technology, writing op-eds on behalf of C-suite executives and creating key messaging on impact investing for a leading financial institution. Notably, Korede led an award-winning global communications campaign for Rise, the anchor program of a $1 Billion philanthropic commitment by Eric and Wendy Schmidt to find and support young global talent. She is currently the founder and principal strategist of Ko Concepts, a multi-disciplinary branding and communications studio.
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Past Work
Spoke to Arise News about the 2023 Rise Challenge and discussed the impact of supporting global talent early in their lives.
Chan Zuckerberg Initiative Tech Talks >
Served as lead editor and co-producer for the Chan Zuckerberg Initiative’s Tech Talks — a blog series that highlights CZI’s core principles of collaboration, open science and diversity, equity and inclusion. Through conversations with the actual people behind groundbreaking discoveries and solutions, Tech Talks deconstructs the complex technology behind tools that drive innovation and create impact.
Provided DEI communications support for OfColor, a fintech startup creating content, AI advice, and banking tools built around how people of color save, spend, and build wealth. Korede worked directly with the company’s founder and CEO to develop pitch material, audit case studies and write blogs that resonate as both financially and culturally sound.
Drove participant research and project management for POLITICO’s Future of Prosperity, a year-long event and content series presented by Prudential. In a combination of closed-door working groups, public events and published reports, policymakers and private sector stakeholders partnered to address access to economic prosperity. The series ultimately established Prudential as a convener of discussions and thought leader on important issues impacting Americans.
Financial Communications Society >
As a member of Prudential’s Corporate & Policy Communications team, Korede was awarded Bronze in the Corporate Image category at the 25th Financial Communications Society Portfolio Awards. The award was given in acknowledgment of the resourceful team of five’s campaign to strengthen Prudential’s reputation among Washington, D.C. stakeholders. Korede was instrumental in penning executive op-eds, key messaging and securing media coverage relating to the Pulse of the American Worker survey series.
Prudential Africa Roundtable
Awarded first place at Prudential’s Africa Roundtable Annual Business Pitch Competition for creating a remittance-based financial wellness solution. Spent 15 months working with a cross-functional international team to incubate and realize said product alongside an investee company in Ghana.